AI-Infused iOS 18 Lauded as 'Ambitious and Compelling' by Apple Execs

Apple internally believes its iOS 18, macOS 15, watchOS 11, and tvOS 18 updates next year will be "ambitious and compelling," thanks to major new software features and designs in the works for iPhone, iPad, Apple Watch, Apple TV, and Mac. That's according to the latest information relayed by Bloomberg reporter Mark Gurman.

iOS 18 Mock Siri Feature Baubles
While little is known about the specifics, many of the changes are believed to involve generative AI, including a smarter version of Siri that takes the virtual assistant's integration with the operating systems to a new level. According to the leaker @Tech_Reve, Apple is relying on large-language models (LLMs) to completely revamp Siri and make it the "ultimate virtual assistant" and "Apple's most powerful killer AI app."

Apple is reportedly working on revamped interaction between ‌Siri‌ and the Messages app, enabling users to field complex questions and auto-complete sentences more effectively, according to Gurman. We may also see auto-generated Apple Music playlists and integration with productivity apps like Pages and Keynote, such as AI-assisted writing and slide deck creation.

Apple is said to be on course to spend $1 billion per year on AI research, with some of the company's biggest executive names overseeing development. Indeed, Gurman says the company is "racing to catch up with Google and OpenAI" in the generative AI space, and with few major iPhone 16 hardware advances on the cards next year, the stakes are even higher. As a result, Gurman believes iOS 18 and iPadOS 18 could be "groundbreaking" relative to updates in the last few years.

With so much riding on the outcome, however, Apple is said to be taking a particularly cautious approach to its software development. Recently we learned that all development on future features was paused within Apple to allow its engineers to work solely on improving the existing software.

According to Gurman, Apple last month finished the first "M1" versions of iOS 18, iPadOS 18, and macOS 15, but the software engineering management team found too many bugs that were missed in internal testing, so a week was set aside to address the issues. Development has since resumed, but Apple is still said to be debating whether to deploy its new generative AI technology via the cloud, as an on-device experience, or a mixture of both.

Apple is expected to reveal its LLM-powered version of Siri at WWDC 2024 during its iOS 18 developer preview, although other generative AI features it is working on could be exclusive to iPhone 16 models and therefore may not be revealed until Apple launches its next-generation flagship smartphones in September 2024.

Related Roundup: iOS 18

Top Rated Comments

antiprotest Avatar
19 weeks ago
Can't wait for Siri to get even better at saying "Here's what I found on the web."
Score: 65 Votes (Like | Disagree)
abatabia Avatar
19 weeks ago
Just fix the bugs. Please. No one cares about any of this. Make it reliable and not drain battery. Please and thank you.
Score: 51 Votes (Like | Disagree)
Shasterball Avatar
19 weeks ago
"While little is known about the specifics, many of the changes are believed to involve generative AI ('https://www.macrumors.com/2023/10/22/apple-generative-ai-features-and-smarter-siri/'), including a smarter version of Siri that takes the virtual assistant's integration with the operating systems to a new level."

Well, being that Siri is literally at Level 0 and has not noticeably improved in a decade, that's a pretty modest goal (and that's me being extremely flattering).
Score: 37 Votes (Like | Disagree)
Jay Tee Avatar
19 weeks ago
It's all good. Just don't artificially limit features to the latest iPhones, or Pro models.
Score: 35 Votes (Like | Disagree)
Motawa Avatar
19 weeks ago
What I REALLY want them to fix is this "waiting for animation to end"-bs.
It's really annoying. I know the phone can be faster. For example when you wake the phone and want to quickly swipe to the widgets on the lock screen, you always have to wait like a second/it's unresponsive for a second. I know I am the only one maybe but it's so annoying. Its in other places to. I think my a17 pro could handle it a bit faster.
Score: 29 Votes (Like | Disagree)
adrianjagielak Avatar
19 weeks ago

This paragraph is highly enlightning to me. So Apple engineers the software for each chip separately? They first build the OS for M1, then M2, then M3? That's not going to scale well. Also the "software engineering management team" is searching for bugs themselves? No quality assurance team? That explains a lot... Also that fixing bugs is not part of development explains why Apple often doesn't fix bugs for years...
M1 in this context = Milestone 1
Score: 20 Votes (Like | Disagree)

Popular Stories

iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
iPhone 15 General Feature Green

Apple Says These New iOS Features Are Coming Later This Year

Sunday March 24, 2024 7:45 am PDT by
Apple has previously announced three new iOS features that it said are coming to the iPhone later this year, as outlined below. The new features include the ability to install iPhone apps on the web in the EU, RCS support in the Messages app, and next-generation CarPlay. Web Distribution Apple recently announced that eligible developers will soon be able to distribute their iOS apps to ...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Seven Reasons to Wait for Next Year's iPhone 17

Tuesday March 19, 2024 5:20 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
maxresdefault

iOS 18 Rumored to Feature 'More Customizable' Home Screen

Sunday March 24, 2024 7:10 am PDT by
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
combine images

Top Stories: iOS 18's Generative AI Features to Rely on Google?, Latest on New iPads, and More

Saturday March 23, 2024 6:00 am PDT by
We're getting closer to the launch of new iPad Pro and iPad Air models, while rumors about iOS 18 are continuing to ramp up with this week's surprise revelation that Apple has been talking to Google and others about potentially helping power the generative AI features expected to be a major part of this year's update. Other news this week saw the release of iOS 17.4.1 and iPadOS 17.4.1...