Apple COO Jeff Williams 'Very Aware Of' Concerns Over Apple Product Cost
Apple COO Jeff Williams spoke at Elon University on Friday, Feb. 22 and spoke of his history in joining Apple in 1998. The Times News covers his talk in detail. Williams also took questions from students in the audience. One student asked Williams if Apple had any plans to reduce prices considering the seemingly large margins on Apple products based on analyst reports.
Williams dismissed those reports, suggesting the actual cost of development isn't considered:
“The stories that come out about the cost of our products [have been] the bane of my existence from the beginning of time, including our early days,” Williams said. “Analysts don’t really understand the cost of what we do and how much care we put into making our products.”
He goes on to explain that to build the Apple Watch's activity tracker, Apple built a physiology lab with 40 nurses and 10,000 participants. Still, Williams conceded it's an area that they are paying attention to:
“It’s something we’re very aware of,” he said. “We do not want to be an elitist company. That’s not — we want to be an egalitarian company, and we’ve got a lot of work going on in developing markets.”
The Times News article goes on to cover Williams' talk about his reasons for joining Apple back in 1998, as well as how it feels to be part of a company that has been so successful.
Pricing on Apple's flagship phones has been cited as a factor in iPhone sales underperformance in the last quarter. Apple's flagship iPhone has increased in price over the years with the most recent iPhone XS Max starting at $1099.
Popular Stories
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The macOS Sonoma 14.4.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Apple has previously announced three new iOS features that it said are coming to the iPhone later this year, as outlined below. The new features include the ability to install iPhone apps on the web in the EU, RCS support in the Messages app, and next-generation CarPlay. Web Distribution Apple recently announced that eligible developers will soon be able to distribute their iOS apps to ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
We're getting closer to the launch of new iPad Pro and iPad Air models, while rumors about iOS 18 are continuing to ramp up with this week's surprise revelation that Apple has been talking to Google and others about potentially helping power the generative AI features expected to be a major part of this year's update. Other news this week saw the release of iOS 17.4.1 and iPadOS 17.4.1...
Top Rated Comments
Example: NOTHING can justify the ridiculous SSD upgrade prices (even with same performance metrics) but pure greed. Greed which begins to damage their image.
The arrogence of this company is off the charts
Why has the Mac Pro still not received an update? Why is the MacBook Pro forcefully sold with a Touch Bar? If you care so much about your products why are you still selling the 6th Generation iPod Touch or the 4th Generation iPad Mini? There are so many segments of Apple's product line that show a complete lack of care and attention to detail compared to just 10 years ago.
Subtext: "Which is why we price our SSDs so very reasonably. The upgrade to 1 TB barely is 1000 bucks for what is available for less than one quarter of that in retail. Hence we overcharge by 4x only, isn't that very generous of us?"
* Not including a fast charger in the box after paying $1000+ for their flagship phones is ridiculous
* Forcing me to buy a macbook pro with touchbar (instead of traditional keyboard) for semidecent current intel specs with huge markups is ridiculous. Touchbar is an antiproductivity tool IMHO.
I'm perfectly happy paying Apple premium prices for their products but there needs to be a justification. Current tactics are just obvious cash grabs that are turning everyone off.