Apple Has Team of 100 Product Designers Working on a Smart Watch

Bloomberg is reporting that Apple has a team of about 100 product designers working on a wristwatch computer, according to "two people familiar with the company's plans." The New York Times previously reported that Apple had been "experimenting" with a curved glass smart watch, but Bloomberg believes that Apple's smart watch plans have moved beyond the experimental phase.

pebblewatch

The team, which has grown in the past year, includes managers, members of the marketing group and software and hardware engineers who previously worked on the iPhone and iPad, said the people, who asked not to be named because the plans are private. The team’s size suggests Apple is beyond the experimentation phase in its development, said the people.

Apple's senior director of engineering, James Foster, is said to be one of the managers working on the project, which happens to involve challenges like creating a smart watch that doesn't have to be charged every day. The smart watch, known colloquially by some as the "iWatch," would be able to do some of the same tasks as the iPad and iPhone.

Bloomberg also mentions that Apple had been planning a wearable fitness tracking device, much like Nike FuelBand or Jawbone Up, but that Apple had decided not to bring them to market. Apple CEO Tim Cook is a Nike board member and spoke about his own Nike FuelBand at the D10 Conference last year, also saying that wearable devices were an "interesting area" but that "the book hasn't been written on that one yet."

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

arn Avatar
145 months ago
@Spink10, I won't, even if there were 1000 people working on this watch. Check the watch's statistics in the real world. Not very popular. I hate the idea anyways. Make something else if you're trying to be ambitious.

It'll be a "watch" as much as the iPhone is a phone -- which is to say, that wont be its compelling purpose.
Score: 32 Votes (Like | Disagree)
Feed Me Avatar
145 months ago
A team of 100? Do you think we: Samsung, feel remotely scared now? Is that your tactic? I've yet to see a mortal man beat the power of the beast contained within our headquarters.
Score: 30 Votes (Like | Disagree)
Spink10 Avatar
145 months ago
Ill buy one
Score: 23 Votes (Like | Disagree)
arn Avatar
145 months ago
I'm going to call BS on this.

Tim Cook said Apple will only enter a field if they can greatly improve it or disrupt it. I don't see how a "curved" glass watch disrupts anything. And I can't imagine that Apple would sell that many of these.
Does software not count for anything? Are you really picturing a curved watch that just shows the time?

arn
Score: 17 Votes (Like | Disagree)
MRU Avatar
145 months ago
I'd prefer Apple to employ an extra 1000 software developers so we can finally get updates to Mac software like iWorks 09, iLife 11.... rather than yet another 'me too' device.

http://www.sonymobile.com/us/products/accessories/smartwatch/
Score: 11 Votes (Like | Disagree)
nagromme Avatar
145 months ago
Here are my guesses as to what Apple's "next big thing" might be.

Some of these might happen in a small way instead, but when Apple does something big (probably only seen as big in hindsight!) I think it will be one of these:

• Wearable computing (whether standalone or as a companion device; wristwatch-style most likely)

• Automotive interfaces done right

• TV done right (may include apps, may serve as a game console)

• Home integration done right (remote control and timed control in new/easier ways?)

• Desktop touch computing done right (not just OS X with touch awkwardly shoehorned in, not just large-size iOS)

• Siri becoming something more (may include 3rd-party API, may include Siri’s AI in non-voice uses)

• VOIP done right (audio-only, evolution of FaceTime, breaking the US carrier mess)

• Mobile “wallet” functionality (ubiquitous payment, ID, keys; evolution of PassBook; fingerprint scanning)

I do NOT think it will be anything to do with augmented reality or virtual reality. I think those are awesome, but my list above is all things that MIGHT be of use to just about anyone. I see AR and VR being of interest to only a subsegment; AR because making it be widely useful would mean wearing something silly, and VR because it’s broadest appeal is only for certain kinds of gaming. (But give me a Rift! I’m the subsegment!)

And I’m not counting the many smaller enhancements to existing categories. We’ll see iOS 7+ (and OS X) drive lots of that evolution and it will be great, but I’m speculating on the next big thing that either becomes a new category or redefines an old one.
Score: 10 Votes (Like | Disagree)

Popular Stories

iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
iPhone 15 General Feature Green

Apple Says These New iOS Features Are Coming Later This Year

Sunday March 24, 2024 7:45 am PDT by
Apple has previously announced three new iOS features that it said are coming to the iPhone later this year, as outlined below. The new features include the ability to install iPhone apps on the web in the EU, RCS support in the Messages app, and next-generation CarPlay. Web Distribution Apple recently announced that eligible developers will soon be able to distribute their iOS apps to ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Seven Reasons to Wait for Next Year's iPhone 17

Tuesday March 19, 2024 5:20 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
maxresdefault

iOS 18 Rumored to Feature 'More Customizable' Home Screen

Sunday March 24, 2024 7:10 am PDT by
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
combine images

Top Stories: iOS 18's Generative AI Features to Rely on Google?, Latest on New iPads, and More

Saturday March 23, 2024 6:00 am PDT by
We're getting closer to the launch of new iPad Pro and iPad Air models, while rumors about iOS 18 are continuing to ramp up with this week's surprise revelation that Apple has been talking to Google and others about potentially helping power the generative AI features expected to be a major part of this year's update. Other news this week saw the release of iOS 17.4.1 and iPadOS 17.4.1...