Apple Vision Pro Launches: 'The Era of Spatial Computing Has Arrived'
Apple Vision Pro launches in the U.S. today, with in-store pickups, demo sessions, and deliveries to customers now underway in the country.
![Apple Fifth Avenue Vision Pro Launch](https://images.macrumors.com/t/cH5F9lo1bss9ayt7EnICkwmZQuw=/400x0/article-new/2024/02/Apple-Fifth-Avenue-Vision-Pro-Launch.jpg?lossy)
Apple's first-ever mixed reality headset offers both augmented and virtual reality features, and it is controlled with a combination of your eyes, hands, and voice. Apple describes the device as a "spatial computer" instead of a headset.
"The era of spatial computing has arrived," said Apple CEO Tim Cook. "Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore."
Apple Stores in the U.S. open at 8 a.m. local time today, and they are all
offering customers free Vision Pro demos on a first-come, first-served basis through Sunday. It is also possible to
reserve a Vision Pro demo online for Monday, February 5 or later.
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Top Rated Comments
My prediction: Apple is long-term committed to this project. As many have pointed out, it doesn't really replace anything, so Apple is at the very forefront of Spatial Computing. It's a bit like IBM in the early days of computing.
I think the AVP will sell about 750,000 units this year, assuming that Apple can produce them. Over the course of the next year, there will be some remarkable apps developed and released for the product. Also, this will get a boost by enterprise endeavors in a way that Apple has rarely seen. Apple will also release some new categories of native apps specifically designed for Vision OS
Vision OS 2.0 will be released about a year from now.
The AVP won't see an upgrade for two years. It will be 10% lighter, but refine and extend features. It will cost 20% less. Used AVP's at that time will sell for about 50% of new cost.
By the third year, Apple will release a significantly smaller version, an SE version, that won't have all the same features as the Pro model. It will sell for around $1500.
By year five, Apple Vision Pro will not be thought of as novel. It will have established uses, and its growth will be about 50% per year.
Update: I got in about 9 am this morning and did a demo. It was a very interesting experience.