Apple to Launch 'Low-Cost' MacBook Series Next Year to Rival Chromebooks

Apple is developing a low-cost MacBook series to compete with Chromebook models in the education sector that could be launched as early as the second half of 2024, claims a new report out of Taiwan.

apple logo backlit mac

Photo by Wes Hicks on Unsplash

According to DigiTimes' industry sources, Apple will likely launch the new product line to differentiate it from the company's existing MacBook Air and Pro lines. The outer appearance will still use a metal casing but will be made of "different materials" and the cost of the mechanical components will be lower, claims the report.

The launch timeframe for the alleged new MacBook series appears to be based on a lack of related activity at major Apple suppliers like Quanta Computer and Foxconn, making a launch in the first half of next year unlikely.

Over 13.9 million Chromebooks were shipped in 2019, increasing to over 30.4 million in 2020 and 33.5 million in 2021, according to DigiTimes Research, highlighting the popularity of Google's low-cost laptops in the education sector, especially during and around the global pandemic.

Chromebook shipments are said to have slowed since the end of lockdowns, but the scale of shipments is still larger than before COVID. The number of educational institutions that have adopted Chromebooks over the last few years is also said to have seen rapid growth, especially when compared to Apple's iPads, sales of which have lagged in the education market.

This is the first rumor we have heard that Apple is actively developing a new MacBook series that the company will price below its more premium MacBook offerings, so expectations should remain guarded until we receive corroboration from other sources.

Top Rated Comments

ersan191 Avatar
7 months ago
Are we sure Apple's definition of low cost is the same as the rest of the world's?
Score: 134 Votes (Like | Disagree)
George Dawes Avatar
7 months ago
I’d much rather have one of these than an iPad
Score: 74 Votes (Like | Disagree)
Hairball Avatar
7 months ago
I’ll believe it after it has been unveiled.
Score: 61 Votes (Like | Disagree)
nihil0 Avatar
7 months ago
How about 12-inch Macbook in original chassis with M1 CPU? That could be lowcost.
Score: 56 Votes (Like | Disagree)
Marbles1 Avatar
7 months ago
Sensible to have something at the much lower end. The plastic white and black MacBooks were often people's first foray into the apple computer world in the early to mid 2000s.
Score: 41 Votes (Like | Disagree)
markfc Avatar
7 months ago
2024 - The Netbook wars 2.0
Score: 40 Votes (Like | Disagree)

Popular Stories

iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
iPhone 15 General Feature Green

Apple Says These New iOS Features Are Coming Later This Year

Sunday March 24, 2024 7:45 am PDT by
Apple has previously announced three new iOS features that it said are coming to the iPhone later this year, as outlined below. The new features include the ability to install iPhone apps on the web in the EU, RCS support in the Messages app, and next-generation CarPlay. Web Distribution Apple recently announced that eligible developers will soon be able to distribute their iOS apps to ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Seven Reasons to Wait for Next Year's iPhone 17

Tuesday March 19, 2024 5:20 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
maxresdefault

iOS 18 Rumored to Feature 'More Customizable' Home Screen

Sunday March 24, 2024 7:10 am PDT by
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
combine images

Top Stories: iOS 18's Generative AI Features to Rely on Google?, Latest on New iPads, and More

Saturday March 23, 2024 6:00 am PDT by
We're getting closer to the launch of new iPad Pro and iPad Air models, while rumors about iOS 18 are continuing to ramp up with this week's surprise revelation that Apple has been talking to Google and others about potentially helping power the generative AI features expected to be a major part of this year's update. Other news this week saw the release of iOS 17.4.1 and iPadOS 17.4.1...