Today at Apple

By MacRumors Staff

Today at Apple Articles

Apple Battersea London opening day store queue

Apple's Battersea Store Opens Today, Second to Feature All-New Design

Thursday June 15, 2023 1:22 pm PDT by
Apple today opened its new store in Battersea, South West London – the second to feature the company's overhauled retail store design after the Tysons Corner revamp last month. Apple Battersea is the 40th Apple Store in the UK and it is located inside the redeveloped Battersea Power Station on the Ground Floor in Turbine Hall A. The building is a decommissioned coal-fired power station,...
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Apple Announces GarageBand Remix Sessions Featuring Katy Perry and K-pop Group SEVENTEEN

Wednesday August 17, 2022 6:53 am PDT by
Apple today announced new in-app Remix Sessions for GarageBand featuring Katy Perry and K-pop group SEVENTEEN, alongside an accompanying Today at Apple Session. The two new Remix Sessions, available as free downloads in the GarageBand app for iOS and iPadOS, include a range of loops, sounds, and instruments that allow users to put their own spin on the songs "Harleys in Hawaii" by Katy Perry ...
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'Creative Studios' Program Expanding to Apple Stores in Seven Additional Cities

Tuesday May 24, 2022 5:48 am PDT by
Apple today announced that its in-store "Creative Studios" initiative will be expanding to seven additional cities around the world this year, including Nashville, Miami, Berlin, Milan, Taipei, Tokyo, and Sydney. The program will also return for its second year in Chicago, Washington, D.C., New York City, London, Paris, Bangkok, and Beijing. Apple said the initiative is designed to "support...
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Apple Shares Star Wars Day 'Behind the Mac' Film

Wednesday May 4, 2022 2:52 am PDT by
In celebration of Star Wars Day, Apple today shared a "Behind the Mac" film featuring Skywalker Sound, the sound effects division of Lucasfilm known for films like Star Wars and Indiana Jones. Skywalker Sound uses 130 Mac Pro racks, 50 iMac, 50 MacBook Pro, and 50 Mac mini computers running Pro Tools, all of which remotely connect to a central machine room. The studio also uses a fleet of iPa...
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Apple Resumes In-Person 'Today at Apple' Sessions in the United States

Thursday March 3, 2022 5:52 am PST by
Apple today announced that it is resuming in-person "Today at Apple" sessions at Apple Stores across the United States. Starting on March 7, Apple will resume the in-person sessions in time to celebrate Women's History Month. Apple invites music fans and creators of all skill levels to their local Apple Store to explore remixing music in GarageBand, using music by Lady Gaga. During the...
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Apple Launches Holiday Gift Guide and Personalized Holiday Cards

Tuesday November 9, 2021 7:23 am PST by
Apple today announced the launch of its Holiday Gift Guide and a range of personalized holiday cards through Today at Apple. Starting today, Apple's annual Holiday Gift Guide is available via its website to help customers choose gifts more easily. The guide features specific recommendations for photographers and creatives, as well as those passionate about health, fitness, and entertainment. ...
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Apple Expands 'Today at Apple Creative Studios' Initiative to Washington and Chicago

Wednesday September 1, 2021 5:26 am PDT by
Apple today announced that it's expanding its "Creative Studios" initiative, part of Today at Apple, to Washington D.C. and Chicago, offering "career-building programming and creative resources to underrepresented communities." The new initiative will launch in collaboration with local and community partners and non-profits to enable writers, photographers, and others to have access to...
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'Today at Apple' Session Explores Taking Expressive Pet Portraits

Wednesday August 25, 2021 6:26 am PDT by
Apple today shared a new "Today at Apple" session on YouTube, exploring how to shoot expressive pet portrait photos, with the help of photographer Sophie Gamand and Jahmyra from Today at Apple. The playful session encourages participants to use their iPhone at the correct height, tune into the pet's personality, and take a look at showcase pet portraits for inspiration and top takeaways. ...
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Apple Shares New 'Today at Apple' Session on How to Shoot Portrait Photos on iPhone

Friday August 20, 2021 6:24 am PDT by
Apple today shared a new "Today at Apple" session on YouTube with photographer Mark Clennon on how to properly take "powerful portrait" photos using the built-in camera and Camera app on the iPhone. Apple has begun promoting and posting Today at Apple sessions on YouTube due to the global health crisis. The company was planning to bring back its session to its in-person retail stores at the...
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'Today at Apple' Session Explores How to Create Looping Videos in the Clips App

Wednesday August 11, 2021 7:23 am PDT by
Apple today shared a new "Today at Apple" session on YouTube, exploring how to shoot and edit looping videos in the Clips app, with the help of director Romain Laurent and Jahmyra from Today at Apple. Viewers are encouraged to get involved simply with an iPhone and the Clips app, but may also wish to take advantage of a selfie stick or tripod. The session covers how to make a simple loop ...
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'Today at Apple' Session Explores How to Shoot and Edit 'Otherworldly' Photos in Night Mode on iPhone

Wednesday July 28, 2021 7:10 am PDT by
A new "Today at Apple" session shared on YouTube today explores how to shoot and edit "otherworldly" photos in Night mode on an iPhone with the help of photographer Maria Lax and Landon, a Creative at Apple Grand Central in New York City. Apple says its free "Today at Apple" sessions are meant to inspire hands-on creativity in photography, art, design, video, coding, music, and more using...
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'Today at Apple' Sessions Coming to YouTube, Starting With 'Peanuts' Video

Wednesday July 14, 2021 6:24 am PDT by
Apple today announced that its free "Today at Apple" creative sessions are expanding to YouTube, as reported by CNET. The first session on YouTube was uploaded today and explores how to draw yourself as a "Peanuts" character in the Pages app using an iPad and Apple Pencil with the help of Apple TV+ series "The Snoopy Show" storyboard artist Krista Porter and Apple retail employee Anthony....
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'Today at Apple' Expanding With New 'Creative Studios' Initiative

Tuesday June 22, 2021 10:09 am PDT by
Apple today announced an expansion of its "Today at Apple" program with a new "Creative Studios" initiative that will provide career-building mentorship, professional industry skills training, creative resources, and access to Apple's full line of products like the iPhone, iPad, and Mac to underrepresented communities around the world. Creative Studios will launch first in Los Angeles and...
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Apple Promotes iPhone 12 Cameras With New 'The Painter' Video in France

Thursday February 11, 2021 5:07 am PST by
Apple this week shared a short film on its YouTube channel in France called "Le Peintre," which translates to "The Painter." Shot on the iPhone by Paris-bared director J.B. Braud, the video depicts a house painter who rings the doorbell of a large house and gradually realizes that he is the victim of a misunderstanding, according to Apple. Apple has highlighted the video on a new page on its ...
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Today at Apple Launches 'Make Your Holiday' Project Book and Virtual Creative Sessions

Friday November 20, 2020 2:36 am PST by
Apple has launched a new Today at Apple program called "Make Your Holiday," aimed at getting users of all ages to create unique festive gifts using their Apple devices. At the center of the program is a free downloadable 74-page project book that gives families and friends "easy-to-do projects and ideas for sharing gratitude, giving thoughtfully, and celebrating festively." Add a bit of fun ...
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'Infinite Canvas' Documentary Now Available on Apple TV

Thursday August 20, 2020 2:38 am PDT by
Last year, seven artists led an augmented reality project in Apple Stores around the world. A new free documentary now available on Apple TV highlights the work of each artist and tells the story of pushing "the boundaries of their work by exploring the uncharted territory of augmented reality art." "Infinite Canvas" is the debut documentary film of award-winning photographer Ryan...
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'Today at Apple' Creative Sessions Return to Apple Stores in China

Monday August 3, 2020 2:10 am PDT by
Apple's "Today at Apple" in-store creative sessions are returning to some retail locations in mainland China, following a pause due to the global health crisis. Today at Apple will resume at the following nine stores across the country on Monday, August 3, writes Michael Steeber (via 9to5Mac). Apple Zhujiang New Town Apple MixC Nanning Apple Nanjing Jinmao Place Apple Suzhou Apple...
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Apple to Run Virtual 'Today at Apple' Art Sessions for Chicago Students

Tuesday July 21, 2020 3:54 am PDT by
Apple will host free online art sessions for high school students in Chicago next week as part of its continuing "Today at Apple" virtual event series. Titled Sentrock's Summer Studio, the online sessions take place on July 27 through July 31, and feature some of Chicago's "most influential creators," including Sentrock, Hailey M Losselyong, Norma Ojeda, Nikko Washington and Lizz Ortiz. Call...
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Today at Apple's 'Made in LDN' Creative Sessions Return

Monday July 6, 2020 12:36 am PDT by
Today at Apple's "Made in LDN" program is set to return this summer, offering young people in London a range of educational sessions and a creative outlet. A collaboration with the creative arts youth organisation Spotlight and the Mayor of London, Apple's creative sessions give young artists in London the opportunity to learn about the music industry from experts. Spotlight's youth artist ...
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Apple Launches New 'Today at Apple (at Home)' Initiative

Friday April 10, 2020 10:01 am PDT by
Apple today launched a new "Today at Apple (at Home)" program that replaces the popular "Today at Apple" sessions that are hosted in its retail stores. The new Today at Apple (at Home) website features creative projects created by Creative Pros from Apple Store locations all over the world, with all of the tutorials able to be completed at home. Sessions, which are presented as short videos, ...