Apple to Ramp Up Generative AI Research With New Hires and Investment
Apple wants to hire more staff to work on artificial intelligence in the United Kingdom, CEO Tim Cook today said (via BBC News).
![hey siri banner apple](https://images.macrumors.com/t/KnV8VAc6R5Dd_3U1Esmw774Zr2U=/400x0/article-new/2022/03/hey-siri-banner-apple.jpg?lossy)
Cook reaffirmed that Apple is actively researching generative AI technology, and said that he expects Apple's investment in the UK and AI to increase. He also highlighted how AI is already behind several features on Apple devices, such as Fall Detection, Crash Detection, and iOS 17's predictive autocorrect.
Apple is believed to now be spending millions of dollars a day on conversational AI research. The company is reportedly working on a chatbot tool that some engineers have dubbed "Apple GPT" to rival OpenAI's ChatGPT.
Cook is currently visiting the UK following trips to several other countries in Europe. Yesterday, he visited St. Mary's Primary School and Apple's new store in Battersea Power Station. Earlier today, he met the Prince and Princess of Wales.
The move to hire more staff appears to come in contrast to widespread redundancies at big tech companies. Yesterday, it emerged that Epic Games is laying off over 800 employees.
Popular Stories
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The macOS Sonoma 14.4.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Apple has previously announced three new iOS features that it said are coming to the iPhone later this year, as outlined below. The new features include the ability to install iPhone apps on the web in the EU, RCS support in the Messages app, and next-generation CarPlay. Web Distribution Apple recently announced that eligible developers will soon be able to distribute their iOS apps to ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
We're getting closer to the launch of new iPad Pro and iPad Air models, while rumors about iOS 18 are continuing to ramp up with this week's surprise revelation that Apple has been talking to Google and others about potentially helping power the generative AI features expected to be a major part of this year's update. Other news this week saw the release of iOS 17.4.1 and iPadOS 17.4.1...
Top Rated Comments
“Hmm, something went wrong.”
…is what probably happened.
“Hey Siri, what’s the weather like today?”
“Here’s some information on Floyd Mayweather.”