Apple Argues iMessage Isn't Popular Enough in the EU to Be Regulated

Apple argues that iMessage is not sufficiently popular to be classified as a "gatekeeper" under EU law, the Financial Times reports.

General Apps Messages
The discussion comes ahead of the publication of the first list of services to be regulated by the Digital Markets Act (DMA). The legislation introduces new rules that apply to tech giants that meet its "gatekeeper" criteria and force them to open up their various services and platforms to other companies and developers. For example, Apple could be forced to allow third-party companies and rival apps like Meta's WhatsApp to integrate directly with iMessage.

In recent correspondence with the European Commission, Apple argued that iMessage does not meet the number of users at which the DMA's rules apply, and should not be obliged to comply with it as a result. Analysts estimate that iMessage has as many as one billion users around the world, but Apple has not disclosed any official numbers about the service for several years, or how many users it has in Europe specifically. Whether iMessage will be included on the EU's initial list of gatekeeper services will depend on how it defines the market in which it operates.

The DMA could prompt similar major changes to the way in which the App Store, FaceTime, and Siri work over the next couple of years. Apple is expected to add support for sideloading apps from outside the ‌App Store‌ on iPhones and iPads in Europe via an update to iOS 17 due to the DMA's requirements.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

krspkbl Avatar
7 months ago
Most people look at me like I'm an idiot when I say they can just message me through iMessage instead of WhatsApp. I'm in the UK by the way.

It's got to the point I give up and just installed WhatsApp. I hate Meta but it's less hassle. I like iMessage but now I've been using WhatsApp I can see why it's prefered. WhatsApp is by far the better communication platform.
Score: 26 Votes (Like | Disagree)
nerdAFK Avatar
7 months ago
1. Marketing department touts iMessage to the WHOLE world with big words every year in various occasions.
2. Please don't regulate me because I'm not popular enough in your region.

You can't have it both ways.
Score: 23 Votes (Like | Disagree)
hacky Avatar
7 months ago
That's true. WhatsApp all the way over here.

Many US readers don't understand how small share iPhone (and Apple products in general) has in the Europe compared to the US. Wast majority owns Android over here.
Score: 20 Votes (Like | Disagree)
nicolas_s Avatar
7 months ago

That's true. WhatsApp all the way over here.

Many US readers don't understand how small share iPhone (and Apple products in general) has in the Europe compared to the US. Wast majority owns Android over here.
Europeans: Apple isn't a thing here, and iMessage is barely used. We all use Android.
Also Europeans: ApPlE mOnOpOlIsTiC bEhAvIoR
Score: 20 Votes (Like | Disagree)
hacky Avatar
7 months ago

Leave it up to EU to regulate out innovation. How many innovative tech companies does the EU have? Want to know why? Look at their regulations.

Since the EU can't compete on innovative tech companies, they're forced to regulate tech companies from other countries.
Are you for real? Plenty of European innovative tech companies. Your comment seems to be typical American view - we have all and others do not have anything. That's really out of reality. Did you travel to the Europe at least once?

Some source to back-up my claim https://finance.yahoo.com/news/20-most-innovative-companies-europe-201200980.html?guccounter=1
https://www.quora.com/What-are-the-10-most-innovative-European-companies
Score: 9 Votes (Like | Disagree)
Cromulent Avatar
7 months ago
I'm English and I've never used iMessage. Everyone uses WhatsApp here.
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
iPhone 15 General Feature Green

Apple Says These New iOS Features Are Coming Later This Year

Sunday March 24, 2024 7:45 am PDT by
Apple has previously announced three new iOS features that it said are coming to the iPhone later this year, as outlined below. The new features include the ability to install iPhone apps on the web in the EU, RCS support in the Messages app, and next-generation CarPlay. Web Distribution Apple recently announced that eligible developers will soon be able to distribute their iOS apps to ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Seven Reasons to Wait for Next Year's iPhone 17

Tuesday March 19, 2024 5:20 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
maxresdefault

iOS 18 Rumored to Feature 'More Customizable' Home Screen

Sunday March 24, 2024 7:10 am PDT by
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
combine images

Top Stories: iOS 18's Generative AI Features to Rely on Google?, Latest on New iPads, and More

Saturday March 23, 2024 6:00 am PDT by
We're getting closer to the launch of new iPad Pro and iPad Air models, while rumors about iOS 18 are continuing to ramp up with this week's surprise revelation that Apple has been talking to Google and others about potentially helping power the generative AI features expected to be a major part of this year's update. Other news this week saw the release of iOS 17.4.1 and iPadOS 17.4.1...