Artificial Intelligence
By MacRumors Staff
Artificial Intelligence Articles
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Apple Publishes Details About New 'MM1' AI Model
Apple researchers have developed a new method for training large language models (LLMs) that seamlessly integrates both text and visual information. The company's findings, detailed in a research paper titled "MM1: Methods, Analysis & Insights from Multimodal LLM Pre-training," showcase a new approach to creating more intelligent and flexible AI systems. By utilizing a diverse dataset...
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Apple Reportedly Testing AI-Powered Ad Technology
Apple has begun testing a new AI-powered tool with a small group of advertisers that automatically decides where to place ads on the App Store, Business Insider reports. Citing two individuals familiar with the matter, Business Insider claims that the AI-powered tool mirrors the functionalities of Google's Performance Max and Meta's Advantage+, which allow advertisers to specify their...
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iOS 18: AI Server Industry Aiming to Win Business From Apple
AI server makers are hoping to obtain orders from Apple ahead of its highly anticipated unveiling of new AI features later this year, according to Taiwanese research firm TrendForce. Server manufacturer Supermicro is reportedly "aggressively expanding" its efforts to secure AI-related orders from Apple. The company has the potential to double its shipments of AI servers this year, supported...
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Major Shareholders Planning to Force Apple to Reveal Use of AI
Some of Apple's biggest investors are set to pressure the company tomorrow to reveal its use of artificial intelligence tools (via the Financial Times). Apple's annual shareholder meeting takes place tomorrow, allowing those with a major stake in the company to put forward proposals. One resolution proposed by the American Federation of Labor and Congress of Industrial Organizations...
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Spark Mail Gets 'My Writing Style' AI Email Assistant
Readdle today announced the launch of a new "My Writing Style" artificial intelligence feature created for the Spark email app. Spark already had an option for using AI to write emails in different styles like formal, neutral, and friendly, but the updated AI option is designed to write emails in each user's own voice. According to Readdle, it is able to mirror style, tone, and personality...
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Apple Developing AI Tool to Help Developers Write Code for Apps
Apple is working on an updated version of Xcode that will include an AI tool for generating code, reports Bloomberg. The AI tool will be similar to GitHub Copilot from Microsoft, which can generate code based on natural language requests and convert code from one programming language to another. The Xcode AI tool will be able to predict and finish blocks of code, allowing developers to...
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Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year'
During today's earnings call covering the first fiscal quarter of 2024, Apple CEO Tim Cook commented on Apple's work on artificial intelligence. He said that Apple is investing a "tremendous" amount of time and effort in AI, with details to come later this year. "As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial...
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Apple's Big AI Push Implied By Startup Acquisitions and Job Postings
Apple has been quietly making a series of artificial intelligence related acquisitions and staff hires in a bid to bring on-device AI to its next-generation iPhones, claims a new report by the Financial Times. According to the report, indications suggest Apple has been focusing on "tackling the technological problem of running AI through mobile devices." To that end, it has acquired several...
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AI-Infused iOS 18 Lauded as 'Ambitious and Compelling' by Apple Execs
Apple internally believes its iOS 18, macOS 15, watchOS 11, and tvOS 18 updates next year will be "ambitious and compelling," thanks to major new software features and designs in the works for iPhone, iPad, Apple Watch, Apple TV, and Mac. That's according to the latest information relayed by Bloomberg reporter Mark Gurman. While little is known about the specifics, many of the changes are...
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iPhone 16 Likely to Get Exclusive AI Features in iOS 18
Apple at WWDC 2024 will reveal a turbo-charged version of Siri powered by large language models (LLMs) that will debut in iOS 18, but some new cutting-edge generative AI features could be exclusive to iPhone 16 models, according to a new rumor. Last month, Bloomberg reporter Mark Gurman revealed that Apple is developing a large array of features that use generative AI, including a "smarter...
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Kuo: Apple Could Spend $4.75 Billion on AI Servers in 2024
Apple is expected to spend several billion on hardware to support its artificial intelligence development in 2024, according to speculation from Apple analyst Ming-Chi Kuo. Kuo expects Apple to spend "at least" $620 million on servers in 2023 and $4.75 billion on servers in 2024. Apple could purchase between 2,000 and 3,000 servers this year, and up to 20,000 next year. Kuo thinks that Apple ...
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Apple Generative AI Features and Smarter Siri Could Launch Next Year
Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman said that despite Apple CEO Tim Cook's claim that Apple has been working on generative AI technology for years, Apple's executives were "caught off guard" by the industry's sudden...
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Apple Rumored to Follow ChatGPT With Generative AI Features on iPhone as Soon as iOS 18
Apple plans to start implementing generative AI technology on the iPhone and iPad in late 2024 at the earliest, according to Jeff Pu, an analyst who covers Apple's supply chain for Hong Kong-based investment firm Haitong International Securities. In a research note on Wednesday, Pu said his supply chain checks suggest that Apple is likely to build a few hundred AI servers in 2023, and...
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Apple to Ramp Up Generative AI Research With New Hires and Investment
Apple wants to hire more staff to work on artificial intelligence in the United Kingdom, CEO Tim Cook today said (via BBC News). Cook reaffirmed that Apple is actively researching generative AI technology, and said that he expects Apple's investment in the UK and AI to increase. He also highlighted how AI is already behind several features on Apple devices, such as Fall Detection, Crash...
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Apple Planning to Test AI Services Using Foxconn Servers
Foxconn will exclusively supply Apple with dedicated servers for training and testing artificial intelligence services, according to Taiwan's Economic Daily News (via South China Morning Post). The servers are to be made in Vietnam due to Apple's plan to diversify its supply chain away from China. Foxconn currently supplies servers to Amazon, OpenAI, and Nvidia for AI applications. Foxconn...
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Kuo: 'No Sign' of Apple Generative AI Technology Coming in 2024
The progress of Apple's generative AI technology is significantly behind its competitors and there is no sign that the company plans to launch AI services next year, according to analyst Ming-Chi Kuo. In a new ust-3-will-affect-b4620d4f57d1">post on Medium outlining how Apple's imminent earnings report will affect Apple stocks and the supply chain, Kuo explained that the company will likely...
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Apple Experimenting With 'Apple GPT' AI Tool, No Launch Planned Yet
Apple is working on "Apple GPT" artificial intelligence projects that could rival OpenAI's ChatGPT, according to Bloomberg's Mark Gurman. Work on AI has become a priority for Apple over the course of the last few months, as chatbot services and AI functions in apps have proliferated. The Cupertino company has developed an "Ajax" framework for large language models like ChatGPT, Microsoft's...
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Apple Now Seeking Generative AI Engineers for AR/VR Applications
Apple is calling on experts with backgrounds in generative AI to work with the company's "most advanced technologies," including augmented and virtual reality, according to new job listings posted by the company. One new listing posted on Apple's jobs website, highlighted by Bloomberg's Mark Gurman, seeks a software engineer in Cupertino to work on machine learning models to build apps...
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Apple Bought the Most AI Companies From 2016 to 2020
Apple is the leading buyer of companies in the global artificial intelligence space, according to data shared today by GlobalData. From 2016 to 2020, Apple acquired the highest number of AI companies, beating out Accenture, Google, Microsoft, and Facebook, all of whom also had a high number of AI acquisitions. Over the course of the last several years, Apple has bought companies like...
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Apple Announces New AI and Machine Learning Residency Program
Apple's Machine Learning Reseach group has launched a new residency program inviting experts in various fields to apply their expertise to build new ML and AI-powered products and experiences. Apple AI/ML research in academia lead Michael Rennaker announced the new residency program on Twitter, encouraging experts in fields outside of AI who can code and want to "dip their toe" into the...