Apple Starts Letting Developers Add Alternative App Marketplaces to App Store Connect

EU developers can now add alternative app marketplaces to App Store Connect, Apple said today. Apple is also accepting submissions for the Notarization process, which is required for all apps that will be distributed through alternative marketplaces.

App Store vs EU Feature 2
Apple is making these changes to ‌App Store‌ Connect ahead of the launch of iOS 17.4, an update that overhauls the app ecosystem in the European Union. Alternative app marketplaces are special iOS apps that can be downloaded onto an iPhone from a website or a web browser, serving as an alternative to the ‌App Store‌. App marketplaces are able to distribute iOS apps, giving developers a way to sell their apps without using the ‌App Store‌.

Both alternative marketplaces and apps that are added to the ‌iPhone‌ through one of the marketplaces are checked over by Apple to prevent malware, viruses, and similar malicious content.

To add an alternative app marketplace or submit an app for Notarization, developers must agree to Apple's new business terms. The business terms include a Core Technology Fee that requires app marketplaces to pay .50 euros per install, and apps to pay the same fee after 1 million installs.

With alternative app marketplaces able to be added to ‌App Store‌ Connect, marketplace distribution and marketplace apps can be set up, and TestFlight can be used to beta test new features.

TestFlight also supports apps that use alternative browser engines and alternative payments through third-party payment providers.

Top Rated Comments

Stiksi Avatar
7 weeks ago

Its going to be the Wild West out there... Good luck Europeans.
Yes, we have already had multiple apocalypses due to being able to install apps on macs and jailbroken iphones that don’t pay tithes to Apple. I don’t know how we will survive. I can’t think of a worse thing that’s happened to Europeans in the last years ?
Score: 48 Votes (Like | Disagree)
soapropos Avatar
7 weeks ago
I understand why Apple wants to vet the apps to prevent malware…but at the same time I really don't see the point in an alternative marketplace if Apple is just going to have to certify the app anyway. Isn't that what everyone was upset about to begin with?
Score: 24 Votes (Like | Disagree)
coolfactor Avatar
7 weeks ago

So it begins... mark my words, with this step, iOS world will awake to life and freedom.

As a Mac user first, I'm rejoiced. Sadly I don't live in EU so I've to wait more.
That's one perspective, but not the only one.

Another is that the iOS world will become like Windows, and in some ways like macOS, where apps, and entire app marketplaces, are eventually abandoned because they just couldn't make a go of it. That's the piece that developers have taken for granted with the App Store. They don't have to worry about the "health" of the marketplace that they distribute apps through. They don't have to worry about payment processing, support/help desks, etc. This is what the 30% has always paid for. Now they'll be on their own, and the true cost of developing, distributing and supporting apps will become real.
Score: 22 Votes (Like | Disagree)
DFZD Avatar
7 weeks ago
So it begins... mark my words, with this step, iOS world will awake to life and freedom.

As a Mac user first, I'm rejoiced. Sadly I don't live in EU so I've to wait more.
Score: 20 Votes (Like | Disagree)
augustrushrox Avatar
7 weeks ago
The entire point of alternative app marketplaces is so that Apple can't control them...
Score: 19 Votes (Like | Disagree)
JamesMay82 Avatar
7 weeks ago
I don’t understand the need for it. I think the normal App Store is filled with crap so god knows what this alternative one will be like
Score: 17 Votes (Like | Disagree)

Popular Stories

iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
iPhone 15 General Feature Green

Apple Says These New iOS Features Are Coming Later This Year

Sunday March 24, 2024 7:45 am PDT by
Apple has previously announced three new iOS features that it said are coming to the iPhone later this year, as outlined below. The new features include the ability to install iPhone apps on the web in the EU, RCS support in the Messages app, and next-generation CarPlay. Web Distribution Apple recently announced that eligible developers will soon be able to distribute their iOS apps to ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Seven Reasons to Wait for Next Year's iPhone 17

Tuesday March 19, 2024 5:20 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
maxresdefault

iOS 18 Rumored to Feature 'More Customizable' Home Screen

Sunday March 24, 2024 7:10 am PDT by
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
combine images

Top Stories: iOS 18's Generative AI Features to Rely on Google?, Latest on New iPads, and More

Saturday March 23, 2024 6:00 am PDT by
We're getting closer to the launch of new iPad Pro and iPad Air models, while rumors about iOS 18 are continuing to ramp up with this week's surprise revelation that Apple has been talking to Google and others about potentially helping power the generative AI features expected to be a major part of this year's update. Other news this week saw the release of iOS 17.4.1 and iPadOS 17.4.1...