Apple Store Down Ahead of WWDC Today: New Macs and More Expected
Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a 15-inch MacBook Air and potentially updated Mac Studio models.
![wwdc 2023 apple logo](https://images.macrumors.com/t/sU1rCjlLMFowCID6NJDavUD-yB0=/400x0/article-new/2023/05/wwdc-2023-apple-logo.jpeg?lossy)
Apple routinely takes down its online store prior to launching new hardware, a move that helps to build anticipation. In this case, the store going down is likely primarily related to new Macs, as investment firm Morgan Stanley recently estimated that Apple's headset is still months away from entering mass production and launching.
The new 15-inch MacBook Air is rumored to use the M2 chip, while the updated Mac Studio models would likely be available with M2 Max and M2 Ultra chips.
This is the second consecutive year in which Apple's online store has gone down ahead of WWDC. Hardware announcements during last year's keynote included 13-inch MacBook Air and 13-inch MacBook Pro models with the then-new M2 chip.
Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.
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Top Rated Comments
doesn’t even sound funny tbh lol.
I also wonder if they sneak an M2 iPad Air in there, but probably not quite yet. Maybe M1 MacBook Air gets axed/updated as well.